“We need to think like a kid more and act like an adult a little less:-)”
When a prospect is interested in CPMFITness. They want to know what makes us unique or different from other gyms around town. So I hit on all the obvious features and benefits:
Great Coaches who care and are congruent with the message.
Awesome workouts that are different, effective and challenging.
Our leadership. We learn, evolve and are always seeking the path of excellence; physically, mentally and emotionally.
But what is our secret weapon??
Most gyms would say ‘community’. But that is such a over exploited term now-a-days that it doesn’t […] Read more