If there is one feeling I don’t like, it’s the feeling of fullness. You know when your stomach is distended and you feel just awful and uncomfortable to the point of pain. This usually happens following the holiday meals when I allow myself to indulge in all that goodness or when chips and salsa are put in front of me😁.

So why is it that most of the things we tend to overeat include sugar and fatty foods?

I mean have you heard of anyone stating they can’t stop eating broccoli…ok I may know one person who would say this😉.

When we add the right amounts of sweet, salt, creamy and chunky, we get foods that are pretty hard to resist.

Food scientists for the big food manufactures are hired to create food that are delicious and pleasurable in every way. The stuff that people can’t resist eating more of and the stuff that pure willpower has no chance with.

How do they do it? 

  • The Dynamic Contrast – an edible shell that goes “crunch” followed by something soft or creamy (i.e. pizza, Oreos).
  • Salivary response – the more a food causes you to salivate, the more it will swim throughout your mouth and cover your taste buds (i.e. butter, dressing, ice cream).
  • Rapid food meltdown and vanishing caloric density – when food melts down quickly, your brain thinks there is no calories in it; end result…we can keep eating forever!
  • Sensory specific response – junk food is designed to avoid this response. They provide enough taste to be interesting but your brain does not get tired of eating them (i.e. potato chips).
  • Memories of past experiences – when you eat something tasty, your brain registers this feeling. The next time you see, smell or even read about that food, your brain starts to trigger memories. Sometimes this can cause a physical salivating response and the mouth begins to water.

Unfortunately veggies and tasty fruits just can not compare with what food science brings to the table.

So what are some simple things we can do to prevent overeating?

Start by filling up on whole foods. Then, if you have a little room you can add in a taste of one of these crazy pleasure foods. I also like the 75-minute rule. If after my nutrient-rich meal, I am still craving that special something, I go for it, but more than likely I have forgot about it.

While we may not be able to replicate the crunchy/creamy contrast of an Oreo, eating healthy does not have to be bland. I  believe that we are able to vary our diet enough to keep things interesting!

Next week I will be discussing: Food and Habits 


A. MAX Box Jump Height
*every 60 sec for 6 minutes*

B. 2 Rounds for Time:
75 Cal Row
50 Burpees
200m Farmer Carry