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Your One Page Fitness (Business) Plan for 2021

Next week is a big deal in the fitness industry. It happens every year. During the second week of February, 80% of all New Year Resolutions will fail. Why do New Year’s Resolutions Fail? One of the biggest reasons people fail to keep their New Year’s Resolution is because they’re not specific enough. “It’s easier […]

2021 Can Be a Gamechanger for You With This One Word

Every year around this time (especially in the fitness industry) new goals and new motivation is hyped at an all time high. Enter New Year’s Resolutions — people committing to: New diets and weight loss New fitness regiments New rules for life A fresh start to a new year seems like a perfect opportunity to […]

Why We Came Back to South Dakota to Start CPM

This post is part of a 3-part series about the CPMFitness story. Catch up on part one and part two! After selling the first-ever CrossFit gym in Sioux Falls, Annie and I looked at each other and asked, “What the hell do we do now?” “Should we travel around Europe?” “Move to the east coast?” “Go […]

How It All Started for CPMFitness in Sioux Falls

This post is part of a 3-part series about the CPMFitness story. Catch up on part one here! It was spring of 2008. Annie and I were newlyweds living in a Los Angeles 700 square foot, one-bedroom, one-bathroom apartment. It had street parking and no laundry, but we were 1.5 miles from the beach. I […]

The CPMFITness Story: Part One

One of the BIGGEST questions I seem to get continually is “What does CPM stand for?” Yeah, yeah . . . it stands for Christopher Paul Mello. But really, it stands for: Courage Potential Motivation Really, it’s much more. CPM embodies everything that Annie and I have learned and given in our evolution over the […]

Barrier Bashing: the Seven Stages of Action

“We don’t lack for knowing; we lack for doing.” In the health and fitness world, we often focus so much on everything below the neck (look/feel/perform), when all the results you could ever want happens when we master above the neck (mentality and mindset). Barriers are obstacles and impediments that consistently keep us from acting […]

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Why Challenge Yourself?

We discussed the details and reasons of our upcoming 800 gram Nutrition (and Hydration) Challenge two weeks ago. A few highlights: It’s simple — There is one metric to abide by: 800 grams a day of fruits and vegetables. It’s not a diet — There are no restrictions on any other foods. You have complete […]